The right agency. The right procedure.
We support public contracting authorities and companies in selecting communication agencies. Marketing consultancy and procurement law work together in one team.
Clients we have supported include: BMIMI · BMK · Klima- und Energiefonds · VERBUND · VKS · City Airport Train · jö Bonus Club · INTERSPAR · PAGRO/LIBRO · ÖBB · BMSGPK · Gesundheit Österreich GmbH · Land OÖ · Stiegl · REWE Deutschland · Wiener Stadtwerke · AK
Who we work for
Public contracting authorities
You award creative or communication services under the Austrian Federal Procurement Act. We help with the choice of procedure, tender documents, criteria and evaluation. On request, Schramm Öhler Rechtsanwälte acts as the awarding body.
Companies
You are looking for a new agency or want to reorganise your agency structure. We guide you through a fair and efficient selection, from market research to the contract.
Creative quality can be put out to tender
Creative services cannot be procured like office furniture. That does not mean, however, that personal taste decides in the end.
In every agency selection, several parties pull in the same direction, though not always the same way. Marketing and communication want the best idea. Procurement needs comparable offers. Legal and compliance require a procedure that withstands any review.
We bring these requirements together in a procedure that meets all three. What is standardised is not the ideas, but the conditions under which they are compared fairly.
Two disciplines, one team
Marketing and the agency market
Dr Peter Baumgartner knows selection procedures from three perspectives: as a client, as an agency head and as a consultant. He is a sworn and court-certified expert for marketing and commercial advertising.
Procurement law
Mag. Christian Gruber and Mag. Sabrina Glechner of Schramm Öhler Rechtsanwälte advise public contracting authorities on procurement, with a focus on creative and agency services.

Dr Peter Baumgartner
Marketing consultant and court-certified expert. Your first point of contact.

Mag. Christian Gruber
Partner, Schramm Öhler Rechtsanwälte. Procurement law and contract law.

Mag. Sabrina Glechner
Partner, Schramm Öhler Rechtsanwälte. Procurement law, contract law, public commercial law.
What is your situation?
- Our framework agreement for communication services is expiring. Public tenders
- We are tendering creative services for the first time. Public tenders
- Our tender is in preparation. We want a second opinion. Tender review
- We are looking for a new lead agency. Pitch consulting
- We want to reorganise our agency structure. Agency models
From the first conversation to the contract
Analysis
We clarify what you are actually procuring: a campaign, a team, an ongoing service or a new agency model.
Designing the procedure
Together with you, we choose the right procedure and draw up the briefing, criteria and evaluation matrix.
Supporting the selection
We organise chemistry meetings and presentations and support the jury.
Award and contract
We support the award decision, documentation and agency contract.
After the award
On request, we support the start of the collaboration and later audits.
Sometimes the result of the analysis is that a pitch is not the best way forward. In that case, we say so.
What our clients say
„Das BMIMI und davor das BMK haben bei zahlreichen Kommunikationsprojekten von der herausragenden Expertise der Pitch Pros profitiert. Ob bei der Ausschreibung von Public-Relations-Rahmenvereinbarungen, einer Verkehrssicherheitskampagne oder der Konzeption der Kommunikationsmaßnahmen zum Klimaticket: Wir schätzen die einzigartige Verbindung aus der Vergaberechtsexpertise von Schramm Öhler und dem Marketing-Know-How von Peter Baumgartner. Die hohe Qualität und Transparenz der Ausschreibungen, die Lösungsorientierung und das Prinzip Augenhöhe haben uns auch von Bieterseite viel positives Feedback gebracht.“
Translation: “The BMIMI, and the BMK before it, have benefited from the outstanding expertise of Pitch Pros in numerous communication projects. Whether tendering public relations framework agreements, a road safety campaign or designing the communication measures for the KlimaTicket: we value the unique combination of Schramm Öhler’s procurement law expertise and Peter Baumgartner’s marketing know-how. The high quality and transparency of the tenders, the solution-oriented approach and the principle of working on an equal footing have also earned us a great deal of positive feedback from bidders.” Christoph Heshmatpour, Head of Public Relations, Federal Ministry for Innovation, Mobility and Infrastructure.
Three rules we abide by
- We work exclusively for clients, never for agencies.
- We only take on procedures in which agencies receive a fair pitch fee for extensive concepts. They receive feedback after each stage of the procedure.
- We only pass on information that our clients have approved. We are independent and give our opinion, even when it is uncomfortable.
Insights from practice
Let’s talk about your project
An initial conversation is without obligation. It helps if you already know the subject of the contract, the approximate volume and the timeline.
Dr Peter Baumgartner
Questions on procurement law are answered by Mag. Christian Gruber and Mag. Sabrina Glechner, Schramm Öhler Rechtsanwälte.