For companies
Pitch consulting: finding the right agency without making the pitch an end in itself
Finding a new agency costs time, money and nerves, on both sides. We organise a selection that quickly leads to a sound decision and, ultimately, to a collaboration that works in everyday practice.
What makes a good agency selection
An agency selection is not a beauty contest. It is the beginning of an economic and professional relationship. That is why we do not only look at the best presentation, but also at whether the proposed team understands the task, can handle objections and is actually available.
This requires a complete briefing, a small expert jury, a catalogue of criteria that is fixed before the presentation and a price sheet that makes offers comparable.
Our approach
Analysis
We analyse your current agency relationships and clarify what you really need.
Market screening
We draw up a longlist from the entire Austrian agency market, and internationally on request. We deliberately look beyond the well-known names.
Chemistry meetings
We organise meetings with the agencies on your shortlist and support them with questions related to the assignment.
Briefing and pitch
Together with you, we draw up the briefing, criteria and price sheet, answer agency questions and organise the presentations.
Decision and contract
We evaluate the scoring matrix, support the negotiations and review the agency contract in terms of content.
Scope of services as a guide
The scope depends on your task. Three typical variants:
Sparring (S)
We support your own team as a sparring partner: analysis of agency relationships, feedback on the longlist and shortlist, comments on the briefing and documents, catalogue of criteria and decision matrix.
Support (M)
In addition, we organise up to eight chemistry meetings, actively support the briefing and documents, answer agency questions, prepare you for the presentations, attend the presentations, prepare the documentation and, on request, approach external jury members to complement the jury.
Full procedure (L)
We take on the entire procedure: kick-off, market screening with longlist, up to ten chemistry meetings, preparation of documents and briefing, rebriefing, review of offers, organisation and documentation of presentations with up to five agencies, evaluation, contract check and project management for up to four months.
Each variant can be adapted. We discuss the scope in the initial meeting.
Media pitches
When selecting media agencies, we bring in Mag. Friederike Müller-Wernhart. She was CEO of the media agency Mindshare for 18 years and knows media buying, advertising effectiveness measurement and econometric models from practice.
Fair to both sides
We work exclusively for clients. At the same time, we treat agencies as future partners: they receive a fair pitch fee for extensive concepts and feedback after each stage. This is not a concession but a quality factor. As a rule, the best agencies only take part in fair procedures that meet the quality standards of the IAA Quality Pitch Charter (opens in a new window).
Where our market knowledge comes from
For screening, we use, among other things, our own agency database with more than 500 agencies throughout Austria. Our longlists are always drawn from the entire database. More on transparency on the About us page