Dr Peter Baumgartner

Peter Baumgartner knows agency selection procedures from all three perspectives: as a client in large corporations, as managing director of an international advertising agency and, since 2012, as a consultant. He combines more than 40 years of experience in marketing and communication with in-depth knowledge of the Austrian agency market. At PITCHPROS, he is your first point of contact.

Areas of focus

• Agency selection and pitch consulting
• Briefing, quality criteria and jury support
• Brand management and communication strategy
• Expert opinions as an expert for marketing and commercial advertising

Career

• Studied at the Vienna University of Economics and Business and the University of Vienna, doctorate at the University of Erlangen-Nuremberg
• Trainee programme at General Motors Europe in Zurich, then district manager and marketing roles at GM Austria
• Head of Operational Marketing at SAT.1 in Berlin
• Head of Corporate Communications at Siemens AG Austria
• Managing Director, Ogilvy & Mather Vienna
• Head of Corporate Communications and Creativity, Siemens Austria and Central and Eastern Europe
• Vice President Cabin Services, Marketing & Product Management, Austrian Airlines AG
• Independent marketing consultant since 2012, today Peter Baumgartner Marketingberatung GmbH & Co KG
• Clients include ÖBB, jö Bonus Club, Hochschule Campus Wien, BMSGPK, BMIMI, GÖG, VKI, CAT, Bundesimmobiliengesellschaft, Wiener Stadtwerke, Österreichische Post, AMA, Onemobility, Österreich Werbung, REWE and Interspar
• Sworn and court-certified expert for marketing and commercial advertising, certified at the Commercial Court of Vienna, sv-marketingwerbung.at (opens in a new window)
• From 2019 to 2025, lecturer in brand management and brand communication at the University for Continuing Education Krems (formerly Danube University Krems)
• Author of the book “Ein Lächeln fliegt um die Welt. 60 Jahre Austrian Airlines” (A smile flies around the world. 60 years of Austrian Airlines)