Insights

Insights from the practice of agency selection

Here we answer the questions we encounter most often in procedures. From the perspective of marketing and procurement law, concise and with reference to the legal basis. The articles do not replace advice in individual cases.

Tendering creative services: the agency pitch in twelve stepsFrom the subject of the contract to the collaboration after the award.
Award criteria for creative servicesWhy “creativity” is too thin as a criterion and which quality dimensions hold up.
Evaluating creative concepts transparentlyHow a jury gets from an impression to a reasoned score.
The pitch feeWhen agencies must be paid for pitch concepts, and how much.
Vergaberadar 2030: what procurement practitioners wantResults of a survey of 211 experts from procurement practice, law firms and academia.