About us
Two disciplines, one procedure
PITCHPROS combines two fields that otherwise work separately when communication services are awarded: marketing consultancy with in-depth knowledge of the agency market, and procurement law with a focus on creative services.
Who is behind PITCHPROS
PITCHPROS is a service of Peter Baumgartner Marketingberatung GmbH & Co KG in cooperation with Schramm Öhler Rechtsanwälte.
Peter Baumgartner Marketingberatung specialises in brand management, communication strategy and agency selection. It represents the professional side of the procedure: market knowledge, briefing, quality criteria and jury support.
Schramm Öhler Rechtsanwälte stands for legally sound procurement for public contracting authorities, especially in complex procurement procedures. Legal advice is provided exclusively by the law firm. It is by far the largest law firm in Austria specialising in procurement law and conducts on average one procurement procedure every day.
Still: Schramm Öhler Rechtsanwälte
Depending on the assignment, either the consultancy or the law firm is your contractual partner. Private companies usually commission Peter Baumgartner Marketingberatung. For public contracting authorities, especially when Schramm Öhler acts as the awarding body, it is usually the law firm.
How we work
We work according to three rules.
We work exclusively for clients. We do not accept mandates from agencies and receive our fees only from our clients.
We are fair to the agencies. We only take on procedures in which agencies receive a fair pitch fee for extensive concepts. They receive feedback after each stage of the procedure. We see them as future partners of our clients, not as suppliers.
We are confidential and independent. We only pass on information that our clients have approved. We have our own opinion and voice it, even when it is uncomfortable.
Where our market knowledge comes from
In addition to our many years of experience and extensive market knowledge, we use our own database of more than 500 agencies throughout Austria to screen the agency market. From 2027, we plan to make this database publicly accessible at agenturscreening.at, to give smaller agencies more visibility and to enable contracting authorities to screen the market in a qualified way. It will then be operated by Peter Baumgartner Marketingberatung. We disclose this because clients should know which tools we work with.
The database has one purpose: to look beyond the same old names. It helps to find smaller and specialised agencies too, real gems that are not on any usual longlist.
Agencies will be able to book paid packages there. These only extend their own profile, for example with contact details, references or videos. agenturscreening.at will not create its own ranking, and paid packages will not influence any evaluation. For our longlists, we always draw on the entire database, regardless of whether an agency has booked a package.
In public tenders with prior publication, the question does not arise anyway: any agency that meets the published criteria can take part.
The team
Dr Peter Baumgartner
Marketing consultant and court-certified expert. Your first point of contact.
Mag. Christian Gruber
Partner, Schramm Öhler Rechtsanwälte. Procurement law and contract law.
Mag. Sabrina Glechner
Partner, Schramm Öhler Rechtsanwälte. Procurement law, contract law, public commercial law.
Mag. Friederike Müller-Wernhart
Expert in media, marketing and communication. For media pitches.
Depending on the task, we bring in further experts in procurement law and marketing.