Strategic consulting
First the structure, then the agency
Before you select an agency, a more fundamental question is worth asking: What kind of collaboration do you actually need? We help answer this question before a lot of effort goes into a procedure.
Typical questions at the start
- Do we need a lead agency or a network of specialised agencies?
- Should we tender in several lots?
- Which services should we provide ourselves, and which should we buy in?
- Does our remuneration model still match what we actually need?
- Should we develop the existing collaboration further or put it out to tender again?
What we analyse
We start with an analysis of your current agency relationships: services, costs, processes, interfaces and satisfaction on both sides. Where necessary, we draw on market research data and interviews with internal stakeholders.
This results in a recommendation for your future model:
- Lead agency: one agency steers, specialists contribute
- Network: several specialised agencies with clearly assigned roles
- In-house solution: parts of communication are provided internally
- Customised agency: a team put together specifically for you from several agencies or individuals
- Mixed forms, such as a framework agreement with call-offs for recurring services
Each model comes with a suitable remuneration model: retainer, project fee, hourly or daily rates, or a combination.
Not always a pitch
The classic agency pitch is not always the best solution. Sometimes other routes lead to the goal faster and with less effort: a workshop procedure under realistic working conditions, a paid trial assignment or the further development of the existing collaboration. For public contracting authorities, we examine which of these routes are permissible under procurement law.
We will tell you openly if we advise against a pitch.