Mag. Friederike Müller-Wernhart
Expert in media, marketing and communication · Specialist for media pitches
Friederike Müller-Wernhart was CEO of the media agency Mindshare from 2000 to 2018. At PITCHPROS, she joins when media agencies are being selected. She brings experience in media buying, advertising effectiveness research and econometric modelling.
Special expertise
- Advertising assessment and real-time advertising effectiveness studies
- Econometric modelling
- Real-time advertising
- Compliance management
Career
- Brand Manager, Unilever (1986 to 1990)
- Manager, Zucker AGRANA (1990 to 1993)
- Sales Director ORF-Werbung and member of the management board of ORF-Enterprise (1993 to 2000)
- CEO of the media agency Mindshare (2000 to 2018), for clients such as Ferrero, Unilever, EVN, Red Bull, Ford and Münze Österreich
- Consulting in media, marketing and communication since 2018
- Member of the advisory board of the Austrian Advertising Council
- Certified supervisory board member